Maximizing your ad revenue through mobile advertising is not as simple as it sounds. That’s where video ad formats come into play. Here’s why you should monetize your app with mobile video ads in order to increase your mobile’s CPMs
Brainstorming a creative and revolutionary idea for a mobile app was pretty simple, but now that you’re trying to come up with ways of making it a financial success, things tend to get tricky. If you’ve tired of attempting to monetize your app by using ineffective display advertising, mobile video ads are exactly what you need.
By Hubspot’s video marketing statistics, mobile video is on the rise. So much so, that mobile video consumption is rising 100% each year and 87% of online marketers are now using video content. Furthermore, according to Invisia, “30 second in-stream mobile video ads have an 88.3% completion rate,” and Hubspot has even stated that “after watching a video, 64% are more likely to buy a product online.”
Digital video will reach nearly $5 billion in ad revenue in 2016
Video media not only allows for greater engagement than your regular ad banner, but it is also much easier to integrate into your app. Since nearly every person in the western world has access to mobile technology that didn’t exist in the past, video streaming is now available to the masses, and is the best way to increase your mobile’s CPM’s. So much so, that according to Bloomberg, this April, Mashable fired dozens of workers in an attempt to focus more on video. Other digital media companies like BuzzFeed and Vox Media have also shifted their attention to video due to its “massive reach and lucrative advertising.”
According to Business Insider, digital video will reach nearly $5 billion in ad revenue in 2016 due to developing delivery channels, amplified engagement and the highest average click-through rate (1.84 percent) of any digital format. Furthermore, eMarketer have stated that in response to a surge in mobile video, “the US digital video advertising market is on pace to nearly double by 2019.”
“Brands now have the opportunity to reach people anywhere”
Video ads create an engaging experience for consumers, involving many of their senses and using targeted call-to-actions. When targeting the right type of consumer, video advertising generates powerful conversion rates and brands are taking notice. An article in Marketing Land suggests brands keep their videos actionable, “between 16 and 30 seconds long, and develop content that adapts to different screen sizes. Additionally, coding videos in HTML5 VPAID allows marketers to run interactive pre-roll/mid-roll/post-roll video regardless of device, screen size or most in-application environments.”
Furthermore, creating interactive and enjoyable videos is also part of the game, since when it comes down to it they are valued even more than content is. The average user spends over 16 minutes watching online video ads every month, as stated by Hubspot, and the enjoyment of video ads increases purchase intent by 97% and brand association by 139%. The power of video ads is so incredible, that according to Hubspot’s survey, analyst James McQuivey estimates that one minute of video is equal to 1.8 million words.
Think with Google have stated that since smartphones have become an integral part of people’s lives, with mobile becoming as important as a main screen, “brands now have the opportunity to reach people anywhere”, and Google suggests they “deliver in-the-moment, real-time experiences” in order to make the most of people’s full attention.
Monetizing a site through mobile video ads isn’t always simple, and mobile advertising platforms help brands command great CPMs and CTRs by using video ads that blend organically with their clients’ app’s theme. With SearchSafer you can learn more about what to look for in a good mobile video ad network, and watch as your CPMs grow before your very eyes.