How to Increase Mobile CPM with Video
Mobile advertising is the future of digital marketing. With the growing number of smartphone users spending a large portion of their waking hours glued to their mobile phones, these devices are used for everything but making calls! While advertisers have explored a plethora of innovative ways to engage with their target audience on the internet, mobile-specific advertising is still in its nascent stages in comparison.
The Mobile users are there now do something about it!
About one-third of all website traffic now comes from mobile phones, and this number is only set to increase in the future. With more websites being optimized for mobile viewing, people are slowly growing accustomed to conducting online research and looking up information on their phones. Smart marketers are also clued in on these changing trends and are looking to invest in good mobile website ad campaigns. Advertising budgets are tilting decidedly in favor of mobile marketing, and advertising slots on well-managed mobile websites are becoming premium property. Cost Per Impression (CPM) for mobile ads rose by about 30% in the third quarter of 2015 and is expected to continue rising.
Given the click-through rates (CTR) for different kinds of mobile ads, videos present the best opportunity to increase CPMs for websites. The average click through rates for all mobile ads stands at 0.17% while video ads average a CTR of 1.84%, which is the highest across all formats.
Wiser from their PC experience, users are more cautious of clicking through poor-quality ads. Strategically placed, well-made video advertisements for relevant products on your page can be the key to gaining your readers' trust and improving your click through rates (CTR). Better CTR, ultimately, translates to increased CPM and better revenue in the long run. Using a service like SearchSafer helps match your website with advertisements for products and services that would be most relevant to your readers. With three different layout options, you can choose to have in-line video ads, ads at the bottom of the page (sticky ads), or expandable ads.
Having a service that loads videos fast is also essential to engage your audience; 80% of users navigate away from the page if it takes too long to load. SearchSafer solves this problem with superior technology that helps videos load at much higher speeds.
Enabling video advertisements for your mobile website can give you a consistently high CTR which can substantially increase your CPM. A partnership with SearchSafer can help increase your CTR to 500 times the industry average, resulting in an average CPM of about $5. Connect with SearchSafer now to maximize ad revenues from your mobile website, while continuing to deliver high-quality and trustworthy content to your audience.