How to Effectively Monetize Mobile Sites
If you’re a savvy website owner, then you know that mobile functionality is the way of the future.
From reading articles to watching videos to making purchases, more and more people are using their smartphones to do what they used to do on the computer. This means that the functionality of your mobile site has to be better than ever before.
Many publishers, marketers, and website owners are weary of turning towards mobile sites, however, as they realize that monetization will have to be done completely differently than it is on their desktop-based websites. Fortunately, there are a number of things you can do to ensure that your mobile sites are being as effectively monetized as possible.
Make Your Mobile Site Easy for Visitors to Navigate
There is nothing more off-putting for a mobile user than a website that’s too large for their phone’s screen to handle.
To ensure that your mobile users are getting the best experience possible, make mobile navigation simple. While there are plenty of ways to go about doing this, three main things to focus on are:
Using large buttons that are easy for your mobile users to find and click
Keeping images to a minimal size to ensure faster page loading
Using auto-play videos to keep your site as intuitive as possible
Placing ads in obvious, but unobstructive, places
Know What Your Visitors Want, and Then Give It to Them
You know that to monetize any site, mobile or not, you need to understand what your target audience is looking for and then provide them with it. After all, if you can’t get your intended audience to even visit your site, how can you ever hope to monetize it effectively?
While you should always keep monetization in the back of your mind, it’s most important to create a website that’s useful to your audience. One great way to do this is to provide your audience with helpful and actionable content so that they keep coming back to your site.
Work With Ad Servicers Who Target Mobile Users
If you’re a fashion blogger, you won't work with a website designer who only has experience creating websites for financial advisers. So, why would you work with an ad servicer who has no experience targeting mobile users when your aim is to monetize your mobile site?
Once you’ve made your mobile site easy to navigate, and once you’ve given your target audience exactly what they’re looking for, the only thing stopping you from effective mobile site monetization is the ads you’re using.
When you work with an ad services which specialize in mobile video ads, such as SearchSafer, you’re making your ads more accessible to your mobile users. This means that you can indeed create a mobile website – ads and all – that will fit your target audience’s needs.
With more and more people using their smartphones to access the web, you simply cannot afford not to have an effective mobile site with a mobile monetization strategy. Fortunately for you, just by taking the advice offered above, you’re already ahead of the game.